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What will happen when the next Marvel movie, Eternals, comes out in November?Įternals, a star-packed Marvel movie scheduled as the next in the superhero franchise to be released, will hit theaters on Nov. Shang-Chi essentially proved that - at least for a film belonging to the world's most blockbuster movie franchise - movie fans will turn up at cinemas even as COVID-19 surges if they can't stream it at home. Shang-Chi's box office performance hasn't kept pace with a pre-pandemic MCU release like Far From Home - in the first two weeks of Spider-Man's 2019 release, it had hauled in $280 million at the domestic box office, outperforming Shang-Chi first two weeks by nearly $125 million.īut Shang-Chi still has also done better at the box office than several pre-pandemic Marvel movies, like 2015's Ant-Man. It was the first Marvel Cinematic Universe movie released only in theaters since Sony's Spider-Man: Far from Home came out in July 2019. Shang-Chi was the second Disney film to get a theatrical exclusive, arriving in cinemas Sept. 13, with a 45-day commitment to be available only in theaters.

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The first movie to hit theaters this way was Free Guy, a video game comedy from Disney's 20th Century Studios. Then as vaccinations widened, Disney reintroduced plans for theatrical exclusives.

Disney has released five movies with this Premier Access option, notably Marvel's Black Widow in July.

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Disney Plus members could stream brand-new movies at home for a $30 fee on top of their subscription price. For the biggest films, Disney Plus introduced its Premier Access model to sell streaming access to new, big-screen movies. Some Disney movies - typically midbudget live-action movies and its latest Pixar films, Luca and Soul - skipped theaters entirely and were available to stream on Disney Plus at no extra cost. As cinemas shuttered or slashed capacity, Disney Plus became an outlet for the company to make movies available to wider audiences, especially as the stockpile of delayed films swelled. 3, Shang-Chi became available in theaters exclusively, a big change from Disney's new normal during the pandemic. Why isn't Shang-Chi already available to stream on Disney Plus? 12, when any Disney Plus subscriber can watch it. The movie became available on Disney Plus on the same day it was released in theaters, but to stream it, subscribers needed to pay an extra $30 fee. On the same day, Jungle Cruise will be unlocked for all Disney Plus subscribers to watch at no added cost.

The streaming release of Shang-Chi is set to coincide with what Disney is calling Disney Plus Day, a marketing campaign that will also include the release of some standalone specials on the service plus other promotional trailers, clips and gimmicks. 12, Shang-Chi hasn't become available to rent online through platforms like Amazon, Apple or others. But in between the end of that theatrical exclusive window and Nov. Shang-Chi is committed to being in theaters exclusively for at least 45 days, which is in mid-October. That's much faster than Disney's theatrical releases hit the streaming service before the pandemic, when they typically took five to eight months to start streaming. Shang-Chi and the Legend of the Ten Rings will land on Disney Plus to stream Nov. When will Shang-Chi be available to stream on Disney Plus? While that surely helped bolster Shang-Chi's box office take, the strategy crimped options for fans who got accustomed to streaming same-day movies, or for anyone nervous about packing into cinemas as the delta variant stoked a surge in COVID-19. Unlike other movies Disney released during the pandemic, Shang-Chi wasn't available to stream on Disney Plus immediately. A major factor in its theatrical success was the film's streaming strategy - which was to not be available to stream it at all. 1 movie at the US box office so far this year. Riding a wave of critical praise and buzz about its martial arts fight scenes, it has risen to become the No. Marvel's Shang-Chi and the Legend of the Ten Rings has been one of the biggest box office hits of the pandemic. Shang-Chi and the Legend of the Ten Rings is getting Marvel back to the pre-pandemic norm of releasing films only in theaters at first.